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A-Z Market
Research Tools
Obtain relevant business information in the
target market for decision-making processes
Obtain information on key players and “game rules” in the target market
Compiling recommendations: information-based paper emphasizing potential "hot" target markets
A work-plan supporting decision-making process for target market’s penetration activities
Market
Analysis Example
Finding & Managing Business Leads
Market Data
Gathering
Compiling
Input
Business
Information
Analysis
Assessment &
Recommendations
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